One thing I notice that since I am wearing my ceramic, people around me become noticing that I indeed am wearing an Apple Watch. It might be due to the white color stands up compared to other Apple Watch type and color, which showing AW shape so obvious. I even got compliments. In the past, while I was wearing SBSS or Gold SS, nobody noticed. I suspect so many people are wearing Apple Watch these days with common watch colors such as black, silver or gold, these colors become so common and nobody really pays any attention to AW like the unique white ceramic. I am wearing it now with pride and so anyone who has it should wear it with pride too.