Apple should preemptively:
- Reduce the App Store fee to 15% flat.
- Allow every developers to use external in-app-purchase and subscription through their API, further reducing their fee to 10%.
- Provide more analytics to developers, with direct support and refund options.
- Allow apps to be installed outside the App Store, but through a scheme similar to Apple Developer Enterprise Program. If necessary, further restrictions to apps installed outside the App Store, perhaps every options in Privacy & Security settings (e.g., Camera/Photos, Health, HomeKit, Contacts, etc.)
I think this is just the tipping point. Apple will get hit from many angles. If they hadn’t been so greedy in the App Store perhaps they could have avoided this whole mess. Absolute power corrupts absolutely. Tim Cook is so worried about hitting his numbers to ensure he gets his free $100m in stock vesting annually.
Apple could have done well and not acted like a monopoly. They have continued to make matters worse asserting dominance in every decision. Never caring about the customer. Things like the App Store and privacy aren’t going to matter. I think a lot of people will want to stick with Apple. But they will not be able to as everyone from Facebook to Epic Games will create loopholes to get their software in iOS and iPadOS bypassing Apple security completely.
I think Apple loses this war they have won every step of the way. And so many people here will just defend Apple. And they did build the ecosystem, but free enterprise and capitalism are supposed to prevail in a free-market society. As owners of iPad Pros and Airs with M1 SoCs that could run full out apps but have been limited by Apple, we have been sold a raw deal. Just like Microsoft lost its Antitrust case back in the day, Apple is in a similar situation. I hope the market is prepared for what happens to AAPL over the next two to three years. I still think it’s one company when they’re through it all, but they will not have most of the power over the OSes or the App Store. And if Apple just had a liaison /a go between to actually ensure developers were taken care of or if Cook listened to Schiller this all could have been avoided.
I think we have full rights to install apps from wherever we want using the overpriced SoCs that are reduced to paperweights with Apple’s current strategy of marketing the brand and privacy. But at the same time they prohibited free enterprise and as consumers we have been taken for a ride. I really hope they come down hard on Apple and we end up with a new CEO who’s main objective isn’t total greed and control of every aspect as Apple built the ecosystem to work brilliantly together, and that’s all they needed to ensure their longevity if they just didn’t shut out developers and they didn’t limit users abilities with systems sold to us with marketing that promised us something but gave us a locked down system where Apple controlled what we could do with our own devices we paid our own money for.
Lots of Apple fans will be crying out on Apple’s behalf. But the deal of Apple and Tim Cool taking money from China, and running with absolute power, has corrupted them to the core. I bet our M1 SoCs are plenty capable to run anything we want by the time this is done. And it’s unfortunate, as I actually believe many people will be harmed by downloading apps from alternative app stores. But it will be good to many of us who want to be able to utilize the power of the machines we have purchased. And not have everything blocked by Apple.
Cannot wait to see all the replies saying Apple deserves to do this as they built this. But that’s now how a free-market society is supposed to operate. We the consumers should have choices that aren’t completely regulated by the companies we buy products from.
Do we buy a duffel bag from Louis Vuitton and are required to only carry Louis Vuitton and their “developers” items only in our bags? Or can we put whatever the hell we want in our overpriced bags. It’s the exact same story here. Apple has too much power, and all the other tech companies mentioned are also doing the same things with their power and corrupting. But I think this will impact Apple the hardest as their whole value comes from controlling such a high-walled garden.