You don’t think the COO of a tech company needs to know about technology?
The fact that Steve Jobs made Tim Cook his successor implied that even Steve Jobs himself didn’t think it was necessary that the CEO of Apple be a product person.
I will also say that depending on the way the company is structured, it may not need to be his biggest forte.
Up to the point when Jony Ive left Apple, it would appear that the way things were organised is that Jony Ive basically took over Steve Job’s role as product visionary (which is why I am fine with Tim Cook being hands off when it comes to product design, because I knew there was someone else overseeing this area).
Meanwhile, Tim Cook’s greatest contribution is allowing Apple to actually have sufficient quantities of products to sell. Because the best-designed product in the world is moot if you can’t manufacture enough of them to sell.
Given the scale at which Apple operates today, the importance of securing Apple’s supply chain cannot be understated.
Also, I think it’s also worth noting that it’s Steve Jobs who ran Apple in an atypical manner. If anything, Steve Jobs was able to do what he did precisely he outsourced his traditional CEO duties to Tim Cook. So the irony here isn’t that Tim Cook is not doing his work, but that we are basically celebrating Steve Job not doing his, while blaming Tim Cook for discharging his CEO duties perfectly.
I will also go so far as to asset that the next person taking over as CEO of Apple should also have an operations background, like Jeff Williams.